weardayby asanohaPrivacy Policy
Effective 7 November 2026 · Last updated 10 November 2026
Who we are
Wearday is made by Asanoha Ayurveda LLP, Bangalore, India (“Asanoha”, “we”). We are the data fiduciary for the personal data described here under India’s Digital Personal Data Protection Act, 2023. This policy covers the Wearday apps for Android and iPhone and the website wearday.asanoha.co.in.
Your account and cloud sync
You need an account to use Wearday. We store the following so it can be backed up and synced to your other devices:
- Account details: your email address and how you signed in (email code, Google or Apple). With Apple’s “Hide My Email” we receive a private relay address instead.
- Your wardrobe: clothing photos and outfit selfies, item details (name, category, colour, brand, size, price, tags, notes, status), outfits, collections, your outfit calendar, trips and packing lists.
This data is stored with our hosting provider Supabase (servers in Mumbai, India), encrypted in transit, and protected so that only your account can read or change it. We don’t look at your wardrobe or photos unless you ask us for help and give permission, or the law requires it.
Your Wearday account is an Asanoha account: the same sign-in also works on asanoha.co.in. Your wardrobe is never shared with the Asanoha shop; only your email, account ID and Noha Money wallet are common to both.
Processing on your device
- Colour and category detection and background removal run on your phone (Google ML Kit on Android, Apple Vision on iPhone). Photos are not uploaded for this.
- Reminders are local notifications scheduled on your phone.
- The Fit Slots game on our website runs entirely in your browser and only remembers your best score on your device.
Payments and Noha Money
App store purchases. Premium bought in the app is sold by Google Play or the Apple App Store. They process your payment; we never see your card, UPI or bank details. We use RevenueCat to know who has Premium. It receives the store’s purchase records (product, dates, renewal status and store transaction IDs), linked to your random account ID.
Noha Money. Noha Money is the Asanoha wallet, shared by Asanoha’s products. For each wallet we keep a ledger of every credit and debit: amount, date, which product it was for (for example Wearday Premium or an Asanoha order), and a reference such as an order ID or bank reference (UTR). When you add money by UPI, the payment is processed by our payment page; we receive the amount, status and bank reference, never your UPI PIN or bank login. We keep these records for 8 years, as Indian tax and accounting law requires.
Outfit suggestions and weather
| Feature | What is sent | Where it goes |
|---|---|---|
| Suggest an outfit | A text list of your clothes (item ID, name, category, colour, seasons, tags, wear count, date last worn), the occasion and today’s date. No photos. | Our suggestion service on Cloudflare Workers, which asks an AI model hosted by Cloudflare. We don’t store these requests. |
| Use today’s weather (optional) | Your location rounded to about 1 km, only if you switch it on and allow location. | Our suggestion service, which passes it to Open-Meteo for the forecast. |
Usage statistics
To learn which features are useful, the app sends usage events to PostHog (EU): screens opened and actions such as “added an item” or “saved an outfit”, with simple counts and basic device info (model, OS, app version, language). Never photos, item names, notes, your email or your location. Events are linked to your random account ID. There is no screen recording. Turn it off any time in Settings → Privacy.
This website doesn’t use advertising or tracking cookies. It stores your theme choice and game score in your browser, and the account page keeps you signed in with your browser’s local storage.
What we don’t do
- No advertising, and no selling or sharing your data with advertisers or data brokers.
- No tracking across other companies’ apps or websites.
Permissions
- Camera and photos: to photograph clothes and outfit selfies, or pick them from your gallery.
- Approximate location (optional): only for weather-aware suggestions.
- Notifications (optional): only for the daily reminder you switch on.
Who we share data with
Only service providers that run Wearday for us, under contract and only for that purpose: Supabase (database, sign-in, photo storage), Cloudflare (AI suggestions), PostHog (usage statistics), RevenueCat (store purchases), Google and Apple (sign-in and app stores), and our email provider (sign-in emails). We may disclose data if the law requires it.
Keeping and deleting your data
- Delete items, outfits, trips or calendar entries in the app at any time; they’re deleted from your cloud account too.
- Delete your account in Settings → Account → Delete account, or see how to delete your account. This permanently deletes your account, wardrobe and photos from the cloud.
- We keep cloud data while you have an account. Usage statistics are kept up to 12 months. Payment and Noha Money ledger records are kept for 8 years after the transaction because the law requires it, even after you delete your account.
Your rights
You can access, export (Settings → Backup), correct or delete your data at any time. You can also ask us for a summary of the data we hold, withdraw consent, or nominate someone to act for you, by writing to us. If you’re not happy with our answer, you can complain to the Data Protection Board of India.
Children
Wearday is for people aged 13 and over. If you’re under 18, use Wearday with a parent or guardian’s permission. Noha Money and payments are only for people aged 18 and over.
Changes
If this policy changes, we’ll update this page and its date, and tell you in the app for significant changes.
Contact and grievance officer
Asanoha Ayurveda LLP, [Registered office address], Bangalore [PIN], India.
Grievance officer: [Grievance Officer name] · orders@asanoha.co.in
We reply within 7 days and resolve complaints within 30 days. See also the Terms of Use.